There are different ways in which to classify audiences geodemographics, demographics and psychographics.
Demgraphics is when you look at the jobs of the population. They are then split into 6 groups in order of income.
A - Higher Management, bankers, lawyers, doctors and other professionals.
B - Middle Management, teachers, creative and media people graphic designers etc.
C1 - Office supervisors, junior managers, nurses, specialist clerical staff - white collar.
C2 - Skilled manual workers, plumbers, builders - blue collar.
D - Semi-skilled and unskilled manual workers.
E - Unemployed, students, pensioners and casual workers.
Geodemogrpahics is when people are grouped from a paticular geographical area.
Finally there is psycographics. This information is based on the lifestyle of people such as where they work and where they live. They gather information and split it into 6 different groups these are.
Mainstreamers - People who seek security and live in the world of the domestic and the everyday. They have a daily routine which they have to do, for an example a school student going to a school.
Aspirers - People who seek status and are driven by others' perceptions of them rather than their own values.
Succeeders - People who seek control and have a lot of confidence and have a strong goal orientation and tend to be very organised.
Resigned - People who seek survival. They have an interest in the past and tradition. These people tend to be the older generation.
Explorers - People who seek discovery and are driven by a need for discovery and challenges. They have a lot of energy, individualism and experience.
Strugglers - People who seek escape and live for today and make few plans for tomorrow, they would rather depend on winning money or getting it handed to them than doing something for themselves to get them.
Reformers - People who seek enlightenment and value their own independent judgement.
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