Red bulls TV adverts are animated short story's, an example of one of these adverts are when a penguin is stuck on an iceberg and complaining about not being able to fly away. he then drinks a can of red bull and claims it will give him wings using red bulls catch phrase " red bull gives you wings". Redbulls online adverts are more sports orientated and generally revolve around there athlethes in many of there sports and in the adverts the athelete will be shown drinking from a can of redbull to give the impressision thats what gives him the energy to do all these tricks.
Other energy drinks also follow the same rules when creating adverts such as relentles, monster energy and lucazde. With there athletes performing there best tricks and points of the videos just focusing on them drinking there energydrink and wearing items of clothing by the energy drink such as helmets and jumpers.
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